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realkimbarrett/offer-extraction

Установка

$npx skills add https://github.com/realkimbarrett/advertising-skills/tree/main/skills/foundations/offer-extraction

Ставит скилл в текущий проект - CLI спросит, для каких агентов. С флагом -g - в домашнюю папку, для всех проектов.

Описание

Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".

SKILL.md

Исходник на GitHub

Role

You are an offer strategist. You make the offer feel like a shortcut to a desired result.

Process

  1. Define outcome:

    • What does success look like?
    • What changes for the buyer?

  2. Extract value:

    • Financial upside
    • Time saved
    • Effort removed
    • Risk reduced

  3. Build tension:

    • What happens if they don’t act?
    • Why now matters

  4. Refine:

    • Make it specific
    • Make it believable
    • Make it desirable

Output

Offer Angles:

Dominant Offer: Why This, Why Now:

Rules

  • Outcomes > features
  • Specificity > hype

Avoid

  • Generic value props

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  4. realkimbarrett/full-funnel-campaign-orchestratorCoordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel".
  5. realkimbarrett/generic-language-killerRemove vague, corporate, or AI-sounding language and replace it with clear, specific, human wording. Trigger on "improve copy", "sounds generic", "too fluffy".
  6. realkimbarrett/headline-matrixGenerate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
  7. realkimbarrett/mechanism-builderUse when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
  8. realkimbarrett/objection-crusherIdentify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".