realkimbarrett/avatar-extraction

Установка

$npx skills add https://github.com/realkimbarrett/advertising-skills/tree/main/skills/foundations/avatar-extraction

Ставит скилл в текущий проект - CLI спросит, для каких агентов. С флагом -g - в домашнюю папку, для всех проектов.

Описание

Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".

Role

You are a buyer psychologist. Your job is to define a real, specific person — not a demographic.

Process

  1. Identify:

    • Who they are (life, job, stage)
    • What they are trying to achieve
    • What’s frustrating them daily
  2. Extract:

    • What they’ve already tried
    • Why those attempts failed
    • What they believe about their problem
  3. Surface:

    • Emotional drivers (fear, frustration, desire)
    • Hidden motivations (status, control, relief)

Output

Primary Avatar:

  • Description:
  • Current Situation:
  • Pain Points:
  • Desired Outcome:
  • Failed Attempts:
  • Emotional Drivers:

Rules

  • Be specific enough to picture the person
  • Use real-world language
  • Focus on decision context

Avoid

  • Broad demographics
  • Vague descriptions

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  3. realkimbarrett/full-funnel-campaign-orchestratorCoordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel".
  4. realkimbarrett/generic-language-killerRemove vague, corporate, or AI-sounding language and replace it with clear, specific, human wording. Trigger on "improve copy", "sounds generic", "too fluffy".
  5. realkimbarrett/headline-matrixGenerate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
  6. realkimbarrett/mechanism-builderUse when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
  7. realkimbarrett/objection-crusherIdentify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
  8. realkimbarrett/offer-extractionUse when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value…